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GCC's 41st Annual Fashion Show "Regeneration" returns to the Richard C. Call Arena

Batavia, NY (02/18/2022) — The Fashion Program students at Genesee Community College announced the 41st Annual Fashion Show will be returning to the Richard C. Call Arena on Saturday, April 30, 2022 at 7 p.m. after two years of being featured virtually due to the COVID-19 pandemic.

Earlier in the semester, GCC's Fashion students unveiled the 41st Annual Fashion Show theme as Regeneration.

"This show is about new beginnings and environmental issues with a focus on sustainability. Fashion should evolve. Hope is visible all over the world, so we'd like to spread positive energy from our show to the world," said GCC Fashion Business student and lead producer of this year's show, Ayami Kusumi.

With an exciting and powerful theme to guide their selections, the students have already begun to audition scene coordinators, marketing, advertising, sponsorships and scene garments. In the coming months, GCC students will build and coordinate more than a dozen scenes for the fast-paced, professionally produced show.

In addition, the Fashion Show student committees are holding model tryouts for all ages in GCC's Batavia Campus Forum on: Wednesday, February 23, 11:30 a.m. - 1:00 p.m.

Taking full advantage of the 24,000 square foot indoor field house in the Richard C. Call Arena, Regeneration will accommodate up to 2,000 guests and offer ample parking. This year's students are planning a fully immersive production which includes pre-show interviews and photo-ops featuring the coordinators of each scene, and a post-show party and vendor market. Currently, students are seeking vendors to participate in this portion of the program.

General admission tickets to the show are free and VIP tickets are $25 per person. To purchase tickets in advance, please email fashionshow@genesee.edu. To appreciate the development of Regeneration follow @gccfashionprogram on Instagram and @trendygcc on Twitter. Students will be sharing details about the show, their individual scenes and more! In addition, the show is live-streamed around the world.

There are industry-exclusive sponsorship opportunities available that include public recognition and promotional value. Any business, organization or individual interested in supporting this year's Fashion Show should contact Debbie Mancuso at (585) 345-6830 or via email at fashionshow@genesee.edu today.

The Fashion Program at GCC has always been a flagship for the college. The knowledge and experience of the faculty and their dedication to their students has produced quality and professional workplace candidates and well-prepared transfer students since the program's inception more than 40 years ago.

Recently, GCC renewed its articulation agreement with LIM for students in the Fashion Business: Merchandising A.A.S. program. Students who complete the track and degree can seamlessly transfer to LIM to complete their B.B.A. in Fashion Merchandising, Visual Merchandising, Marketing or Management. Anyone interested in taking advantage of these transfer opportunities through GCC is encouraged to contact GCC's Student Success Center at (585) 345-6805 or via email at SSC@genesee.edu.

For more information contact Vice President, Development and External Affairs Justin Johnston at (585) 345-6809, or via email: jmjohnston@genesee.edu.

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Editor's Note:

A photograph of GCC Fashion student, Ayami Kusumi announcing the 2022 Fashion Show theme, courtesy of GCC, is available at: https://marketing.genesee.edu/images/AyamiKusumi.jpg

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A photograph of GCC Fashion student, Ayami Kusumi announcing the 2022 Fashion Show theme, courtesy of GCC

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